Learning From Media 2nd Ed.

Arguments, Analysis, and Evidence

Edited by:
Richard E. Clark, University of Southern California

A volume in the series: Perspectives in Instructional Technology and Distance Education. Editor(s): Charles Schlosser, Nova Southeastern University. Michael Simonson, Nova Southeastern University.

Published 2012

Richard Clark’s observation that “…media are mere vehicles that deliver instruction but do not influence student achievement any more than the truck that delivers our groceries causes changes in our nutrition” is as misunderstood today as it was when first published in the Review of Educational Research in 1983. The convincing if little read scientific evidence presented by Clark has divided the field and caused considerable concern, especially among the providers of newer media for learning.

A collection of writings about the “media effects debate,” as it has come to be called, was published in 2001. Edited by Clark, Learning From Media was the first volume in the series “Perspectives in Instructional Technology and Distance Education.” The series editors are convinced that the writings of Clark and those who take issue with his position are of critical importance to the field of instructional technology, Thus, a revised, second edition of Learning From Media is now being offered.

The debate about the impact of media on learning remains a fundamental issue as new mediated approaches to teaching and learning are developed, and Clark’s work should be at the center of the discussion. The critical articles on both sides of this debate are contained in Learning From Media, 2nd Edition.

CONTENTS
Media Are “Mere Vehicles”: Foreword to the Second Edition, Michael Simonson. Preface, Richard E. Clark. Media Are “Mere Vehicles”: The Opening Argument, Richard E. Clark. Questioning the Meta-Analyses of Computer-Based Instruction Research, Richard E. Clark. Why Should We Expect Media to Teach Anyone Anything? Richard E. Clark and Gavriel Salomon. International Views of the Media Debate, Richard E. Clark and Brenda M. Sugrue. A Summary of the Disagreements With the “Mere Vehicles” Argument, Richard E. Clark. Robert Kozma’s Counterpoint Theory of “Learning With Media”, Robert B. Kozma. Kozma Reframes and Extends His Counter Argument, Robert B. Kozma. A Review of Kozma and Clark’s Arguments, Gary R. Morrison. The Media Versus Methods Issue, Richard E. Clark. Are Methods “Replaceable”? A Reply to Critics in the ETR&D Special Issue on the Debate, Richard E. Clark. New Directions: An Argument for Research-Based Performance Technology, Richard E. Clark and Fred Estes. New Directions: Evaluating Distance Education Technologies, Richard E. Clark. New Directions: Equivalent Evaluation of Instructional Media: The Next Round of Media Comparison Studies, Gary R. Morrison. What Is Next In The Media and Methods Debate?, Richard E. Clark. Appendix: Richard Clark: A Biography, Michael Molenda.

REVIEWS
"I think this book belongs in the hands of every serious educational technology scholar..." Thomas C. Reeves University of Georgia in Educational Technology